The content within the collection will be images that are born digitally, as memes tend to be made through various methods such as online generators and digital art software. Though memes come in many forms, images are the main format they are encountered in, so we will be focusing only on images in this collection. Images gathered through Twitter, Reddit, Knowyourmeme, etc., will fall under the Fair Use doctrine to eliminate the need for permission from the original author. Fair Use allows the group to share these works online, as our purpose/mission is to catalogue, archive, and make available memes of the state of Florida, its cities, and other cultural aspects relating to Florida.
If an image is found that is copyrighted, mutating the meme can be a way to circumvent the issue of copyright infringement. Mutating memes refers to altering the meme beyond its original meaning, in turn creating a new idea and a new meme, which can then be used.